The liberalisation of air transport markets at a global level means that airlines have greater freedom to choose where they fly to and from, and generally set fares, frequencies, capacities and routes according to commercial considerations. This has provided opportunities for airports to grow and expand their services and for tourism destination authorities to successfully promote their places to a wider audience. Nonetheless, it has also meant that airports are exposed to more risk from changes that airlines may make to the services that they provide. Likewise, tourism destination authorities may end up trapped into providing direct and/or indirect subsidies to airlines and airports that are deemed as illegal e.g. by the European Commission due to competition distortion or prove to be of limited added value.  This course examines and analyses the main and auxiliary principles of route development and destination management in an integrated way and stresses their importance as a factor of success.  Theory is complemented with examples, case studies and a roleplay to assist participants in understanding and applying constructively route development and destination management techniques in their workplace.  Course attendance may therefore prove beneficial to airlines, airport and tourism destination authorities in both the short and the longer term.

The course should be attended primarily by senior and middle managers in charge of designing and implementing route development and destination management strategies.Nonetheless, it will prove useful to all those seeking innovative ways to survive in the turbulent aviation and tourism environment and set the proper foundations for future success including planners, operation managers and consultants.

This is a five (5) day residential course delivered in English.  Main taught points include:

• The Business Environment in the Airline and Airport Sectors
• Air Transport and Tourism: Highlighting the Interdependence
• Airline Revenue and Cost Structure
• Airport Revenue and Cost Structure
• Principles of Revenue Management in the Air Transport and Tourism Supply Chain
• Principles of Airline and Airport Marketing
• Principles of Destination Branding
• Competitive Position and Strategic Management in Air Transport and Tourism
• Fleet Planning and Aircraft Development
• Schedules Planning
• Traffic Forecasting
• Civil Aviation Regimes: Implications for Destination Management
• Airport and Route Subsidisation Schemes
• Stakeholder Dynamics in the Air Transport and Tourism Markets
• Principles of Negotiations in Route Development
• Roleplay to generate a triple win (airline, airport and destination authority) outcome