How Will I Benefit?
Air transport is currently facing unprecedented challenges due to the COVID-19 pandemic: passenger traffic and revenue have collapsed effectively cancelling the growth and profitability achieved in the previous decade. Nonetheless, air transport has proved very resilient in the medium to long term, so normality should be gradually restored from 2022 onwards albeit with extra safety and hygiene measures embedded into the air transport business ecosystem.
In addition to gaining back passenger confidence in flying in the short-run, airlines will have to effectively rethink their business model and competitive strategies to set their operations on a longer-term sustainable track. Over the past few years, the intensification of competition has led to lower fares and/or to better service quality with important implications for all airline business models. This course examines and analyses the main airline leading practices and cost reduction strategies in an integrated way and stresses the importance of developing competitive strategies as a factor of airline success.
Theory is complemented with examples and case studies to assist the participants in understanding and applying constructively aviation economics and management techniques in their workplace. In conjunction with effective marketing strategies, every airline should understand the economics of the sector to develop a coherent cost reduction strategy either independently or in the context of a strategic alliance. In this way, airlines can secure their market presence, or even increase their share and become successful leaders in the industry. Course attendance may therefore prove beneficial to airlines both in the short and the longer term.
Who Should Attend?
The course should be attended primarily by senior and middle in charge of designing and implementing airline business strategies at different levels. Nonetheless, it will prove useful to all those seeking innovative ways to survive in the turbulent aviation environment and set the proper foundations for future success. In this context, the course may also be of interest to airline partners in airports, ground handling services and the travel distribution system.