Course Name:
Strategic Airline Management and Commercial Airline Strategies
Duration:
5 Days
Scope:
Management & Leadership
Conducted By:RTC
How Will I Benefit?
This course examines and analyses the implications of strategic airline management for the main airline business models in an integrated way and stresses the importance of developing competitive strategies as a factor of airline success. Theory is complemented with examples and case studies to assist the participants in understanding and applying constructively commercial airline techniques in their workplace. In conjunction with effective marketing strategies, every airline should understand the economics of the sector to develop a coherent cost, pricing and revenue enhancement strategy either independently or in the context of a strategic alliance. In this way, airlines can secure their market presence, or even increase their share and become successful leaders in the industry. Course attendance may therefore prove beneficial to airlines both in the short and the longer term.
Who Should Attend?
The course should be attended primarily by senior and middle in charge of designing and implementing airline strategies at different levels. Nonetheless, it will prove useful to all those seeking innovative ways to survive in the turbulent aviation environment and set the proper foundations for future success. In this context, the course may also be of interest to airline partners in airports, ground handling services and the travel distribution system
Course Contents:
This is a five (5) day residential course delivered in English. Main taught points include:
- The Airline Business Environment
- Principles of Strategic Management in the Airline Sector
- Cost Structure and Demand Issues in the Airline Sector
- Assessing the Competitive Position in the Airline Market
- Regulation, Liberalisation and Competition in Air Transport
- Full Service Network Carriers
- Low Fare Airlines
- Charter Airlines
- Regional Airlines
- All-Business Class Airlines
- Cargo Airlines
- Airline Alliances: Principles and Implications
- Future Airline Business Models: Convergence or Divergence?