Course Name:
Managing Distribution Channels & Costs
Duration:
3 Days
Scope:
Airline Management
Conducted By:RTC
How Will I Benefit?
- Distribution constitutes an airline’s 3rd largest operating cost, representing up to 20% of airline costs. Distribution is critical as it provides the framework for selling that airline seat and it is a core competency to airline profitability.
- This course takes the participant through the changing dynamics of distribution. It highlights how the airline is interacting with travel agents, online travel agents, and Airline portal sites, web sites, GDS and the next generation of service providers.
Who Should Attend?
- This course is absolutely essential to all mid and senior management. All marketing, sales and distribution employees also need to attend this course. In addition other departments such as IT, revenue management, GSAs and area representatives will find this course very useful.
- This course is suitable for employees that have been with the company for more than 2 years.
Course Contents:
- The general trend of the airline industry and its direction
- Spending on airline travel and its changing direction
- E-Commerce trends and E-ticket interlining
- Examining all the different types of distribution channels
- The changing role of the travel agent
- The dynamics behind online booking
- Online travel agents and their increasing importance to distribution
- Airline Portals such as Orbitz, Opodo and Zuji
- In-depth analysis of distribution costs
- Examining how your airline can significantly reduce its distribution costs
- The economics of distribution costs
- Global Distribution Systems (GDS) and how it works
- Reducing the cost of the GDS fee
- An insight into the next generation of GDSs which are called Global New Entrants (GNEs)
- Advantages on direct sales and its impact on profitability
- Airfare pricing and reducing its complexity
- Learning from the low cost airline distribution business model
- The impact of credit cards and alternative forms of payment
- An important case study on how airlines can increase their online sales without the customer having an Internet nor a credit card facility
- Corporate accounts and methods to increase the number of business passengers